The Heart Behind Artisan Journeys

Meet Jo Reeder

As Co‑Owner of Artisan Private Travel, Jo Reeder blends more than 20 years of experience in luxury travel, storytelling, and editorial insight to create highly personalized journeys. With a background in travel journalism and luxury travel consultancy, Jo has explored the world through both a creative and logistical lens—allowing her to design trips that are as emotionally resonant as they are seamlessly executed. She co-founded Artisan Private Travel to offer clients handcrafted itineraries filled with meaning, beauty, and intentionality.

Jo’s thoughtful, intuitive approach ensures each journey is entirely unique—centered around your story, your style, and your pace. Whether it’s an off-the-beaten-path adventure or a classic luxury escape, her goal is always the same: to create travel that feels personally transformative and utterly effortless.

Bespoke Travel for Passionate Explorers

No two travelers are alike—and Jo wouldn’t have it any other way. She specializes in designing trips that are deeply attuned to who you are and how you want to experience the world. From sourcing secluded hideaways and rare cultural encounters to coordinating every last detail with precision, Jo curates itineraries that feel less like a checklist and more like a living narrative.

With a background as a travel editor and writer, Jo brings a distinctive storytelling sensibility to her work. Whether you're drawn to the souks of Marrakech, the fjords of Norway, or the coastal rhythms of Latin America, her designs combine immersive discovery with all the comfort, rhythm, and depth of a beautifully told story.

What Jo Brings to Your Journey

Jo’s strength lies in her ability to listen deeply and translate your desires into memorable, nuanced travel. Known for her warmth, insight, and meticulous attention to detail, she makes the complex feel effortless—handling logistics with grace while infusing each day with purpose, personality, and beauty.

As a parent, Jo also understands the demands of family life and the joy of creating shared experiences across generations. Whether she's crafting a slow-travel safari, a culturally rich city tour, or a special occasion trip, her goal is always to elevate your experience beyond the expected—and ensure it unfolds with clarity, connection, and joy.

Wellbeing meets Luxury Travel

For Jo, wellbeing isn’t a spa add-on—it’s a philosophy. She curates travel that nurtures the soul, reconnects you with yourself, and honors the slower rhythms we often overlook. Drawing from her editorial background and personal interest in holistic living, Jo designs escapes that are not only beautiful but truly restorative.

Think sunrise yoga overlooking ancient temples, sound therapy in remote mountain retreats, or wellness-anchored journeys where stillness is just as important as exploration. With access to some of the world’s finest wellness resorts and practitioners, Jo ensures your journey becomes a space to pause, reflect, and reconnect—inside and out.

Family Getaways

Family travel has its own rhythm—and Jo knows how to strike the perfect chord. As a mother of three, she designs holidays that balance adventure and relaxation, engagement and ease. From beach resorts with kids’ clubs to cultural destinations with built-in flexibility, every element is chosen with your family’s unique needs in mind.

Jo’s itineraries create space for connection while minimizing stress. Whether you’re planning a multi-generational celebration or your child’s first passport stamp, she ensures the experience is as joyful for the adults as it is enriching for the kids—making space for shared memories, quiet moments, and a touch of magic for every age.